What Happened to Lugol's Iodine 5% on Amazon in December 2018?
It's been almost one year since the scariest day in my life as a small business owner.
It was the last day of November 2018, my husband was just starting a new job the next day, our three kids were all happily in their junior year of high school, the holidays were coming, and we were excited for the year ahead.
As a seller on Amazon for almost ten years with the best-selling Lugol's Iodine 5% product, my small business was humming along. Every day I would wake up feeling blessed for my job helping others with thyroid issues.
Going to bed on the night of November 30, 2018 everything was looking great...
Lugol's Iodine 5%, gone overnight
The next morning on December 1st, I woke up to a new email from Amazon which stated they were no longer allowing the sales of any Lugol's Iodine product above 2.2% concentrations.
Overnight every iodine product above 2.2% disappeared from the Amazon website. The only remaining traces of our products was a "page not found." It happened without a word of warning from Amazon or concern for the thousands of loyal customers, or concern for the sellers like myself who devoted our lives and business to Amazon.
Until you've lived through a catastrophe like this as a small business owner, you don't fully understand the power of a company like Amazon, and its impact on your life. The same goes for customers.
Amazon's decision to remove all iodine listings affected tens of thousands of customers. Leaving everyone to wonder "What happened and why would Amazon do this to iodine?"
The short answer is, we don't know for sure! But I do have my theories which relate to a fear of iodine in the United States. Here is the long answer...
The Future of Iodine in the USA
The Renaissance of Iodine
Before diving into the history of Lugol's Iodine, let me tell you a little more about the history of me, Miss Lizzy, in case you don't know my personal story.
Back in 2005, either through coincidence or serendipity, iodine came into my life at exactly the time I was diagnosed with hypothyroidism.
My dad is the founder of J.Crow company which, up until that point, had been known primarily as a spice company. During the early 2000s, iodine was gaining popularity in alternative communities like Curezone.
My dad and I realized there was something important about iodine which we needed to bring to the world. Together we teamed up to create the original J.Crow's Lugol's Iodine product line and have worked together ever since.
Why did Amazon remove iodine above 2.2%?
Just to clarify, Amazon removed iodine products above 2.2% in concentration, so Amazon still carries the diluted iodine products like Lugol's 2%. But these are not the original strong Lugol's Iodine formula discovered in 1829.
Whether it was due to an internal policy change, or a concern about the grey area in the DEA regulations, no one really knows why Amazon made this decision.
The FDA and DEA regulations around iodine are quite complex which means many companies, even big ones like Amazon, don't entirely understand the guidelines! But I am fortunate enough to have studied iodine extensively and count myself as one of the few who understand the iodine guidelines and regulations.
Welcome to a new era for Lugol's Iodine
With the shake up in Amazon I realized it was time to venture on my own and create a new Lugol's iodine product unlike any other.
In 2019 we launched Thiodine Lugol's Iodine 12.5 mg the first USP grade cGMP Lugol's Strong Iodine Formula which is sourced and made in the USA as a dietary supplement.
What are USP standards?
If a dietary supplement includes the letters “USP” on the label they must meet USP standards for quality which are:
Identity–is the product what it claims to be
Potency–is it present in the right amount
Purity–is it free from impurities, contaminants or other unwanted ingredients
Performance–will it dissolve and disintegrate in the body so the active ingredient can be absorbed
My personal vision for Thiodine and Iodine in the USA
Running a small business can be equally rewarding and hard. We are not a big company 100, 10 or even 5 people. We rely on you as a valued customer and promise to provide the best quality products for your thyroid health journey.
Each product we make is based upon exclusive knowledge and years of research into what works. Each ingredient is individually sourced with your needs in mind. We don't make blends or add fillers. Thiolife by Miss Lizzy products are pure, powerful nutrients with nothing extra.
My life's mission is to be your trusted source for iodine and to ensure iodine is available for years to come. Thank you for sticking with me!
The Power of Iodine
When it comes to our metabolism, hormone production, and achieving homeostasis that tiny gland at the base of our necks called the thyroid has as big things to say. The thyroid gland can help you feel your best or it can make you feel drained of energy, mental focus and the ability the metabolize.